The work of eight writers of novels, short stories and graphic novels will be publicized – and any writer is eligible as long as they "deserve recognition but have yet to receive a major literary prize or media attention, or be picked for retailer promotions".
Waterstone’s, Foyles and the Book Depository are all involved and Fiction Uncovered will also work with other organizations and independent bookshops.
Let’s just hope that the publishers of the obscure yet deserving writers picked for this promotion are willing to cough up the £1,250 they will be charged.
http://www.thebookseller.com/news/132128-campaign-to-throw-spotlight-on-midlist-authors.html